That's a wrap on #CRC2026!
By Collagegroup · September 20, 2026 · Curated by George's Blog
That's a wrap on #CRC2026!
A few themes stood out from conversations across the industry: AI and synthetic research are moving quickly, real human understanding remains critical, and the bigger challenge is increasingly how insights get activated across organizations.
A major highlight was the session from Collage Group’s Jack Mackinnon, M.Ed. and SiriusXM Media’s Nikki Buchanan on The Gen Z Authenticity Trap, sharing what it takes to move beyond reactive relevance and build cultural credibility with Gen Z.
We’re leaving CRC with new ideas, valuable connections, and a lot of great conversations to build on. Thanks to the Insights Association and everyone who connected with the Collage team throughout the week!