Our new Atlanta Design Center brings consumer insights, design, R&D and brand te
By Chris Peterson · October 9, 2026 · Curated by George's Blog
Our new Atlanta Design Center brings consumer insights, design, R&D and brand teams closer together so we can move from identifying an unmet consumer need to developing and testing better solutions with greater speed and precision.
We’ve invested significantly over the past several years to strengthen these capabilities and rebuild our innovation system. This new space is another important step in helping our teams turn deeper consumer understanding into stronger brands and more meaningful innovation.
Congratulations to the teams who brought this vision to life.