In this week's ๐ฅ๐ฎ๐ป๐ธ๐ถ๐ป๐ด ๐ฃ๐ถ๐น๐น, we looked at a real ๐๐ฒ๐น๐ถ๐๐บ ๐ญ๐ฌ ๐
By alina-vlaic-8b77876a ยท September 19, 2026 ยท Curated by George's Blog
In this week's ๐ฅ๐ฎ๐ป๐ธ๐ถ๐ป๐ด ๐ฃ๐ถ๐น๐น, we looked at a real ๐๐ฒ๐น๐ถ๐๐บ ๐ญ๐ฌ ๐๐ด๐ฒ๐ป๐ย analysis shared by Bradley Sutton, Helium 10's VP of Education and Strategy, where sales had increased โ but traffic hadn't increased.
โ ๏ธ Impressions actually decreased. Conversion rate increased.
A few listing optimizations meant fewer people were seeing the product โ but more of the people who did were buying.
๐ก Important reminder:
๐ง๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ ร ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป = ๐ฆ๐ฎ๐น๐ฒ๐
Before increasing PPC, ask: ๐
โ Is the listing converting?
โ Did the main image improve?
โ Are the benefits immediately clear?
โ Is the offer competitive?
๐ข๐ป๐น๐ ๐๐ต๐ฒ๐ป ๐๐ต๐ผ๐๐น๐ฑ ๐๐ผ๐ ๐ฎ๐๐ธ ๐๐ต๐ฒ๐๐ต๐ฒ๐ฟ ๐๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ.
๐ค The value of Helium 10's Agent is getting to the right question faster.
๐ Ranking Pill readers get 30% off 6 months of Diamond โ includes Helium 10 Agent and MCPs. Available through September 20.
Code: ๐๐ญ๐ฅ๐๐ก๐๐ฆ๐๐ฃ๐ฏ๐ฌ
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