One of the conversations I kept coming back to at Cannes was this: advertisers d
By lindalomelino · September 18, 2026 · Curated by George's Blog
One of the conversations I kept coming back to at Cannes was this: advertisers don’t need more complexity. They need the ecosystem to work together more seamlessly. I had the chance to sit down with Rahul Choraria from Pacvue to talk about what that means in practice — connecting media and commerce more closely, making it easier to activate across the funnel, and giving advertisers a clearer understanding of what’s actually driving performance.
For me, the opportunity is bigger than simply making individual advertising products better. It’s about reducing the friction between strategy, activation and measurement so advertisers can spend more time driving their business and less time stitching the ecosystem together.