About a month ago, I joined Caraway Home as the company’s first Chief Marketing
By wilko-reinholz · September 19, 2026 · Curated by George's Blog
About a month ago, I joined Caraway Home as the company’s first Chief Marketing Officer.
I’ve spent my career building brands I believe in, but this one feels especially personal.
Since becoming a dad, I’ve found myself thinking a lot more about the products we bring into our home, what they’re made of, and the environment we’re creating for our family. Caraway’s mission to make thoughtfully designed, non-toxic products for the home resonates with me in a whole new way!
Now that I’m a few weeks in, I’m even more excited about what’s ahead. Caraway has already built something incredibly impressive, and this next stage of the business is full of momentum, new products, and a lot more to come.
I’m grateful to be partnering with Jordan Nathan and the incredibly talented team at Caraway to help shape that next chapter and bring the mission to even more homes.
Excited for what’s ahead, and looking forward to sharing more soon. A LOT MORE. Get ready! 🔥🍳🔥