Sometimes innovation can be quite simple: listen to your consumers and give them
By toddkaplan · September 18, 2026 · Curated by George's Blog
Sometimes innovation can be quite simple: listen to your consumers and give them what they want. 🤯
Capri Sun fans have been clear what they want for years:
MAKE. THE. POUCH. BIGGER.
In fact, nearly 80% of the product requests we’ve received in recent years have asked for exactly that - a bigger pouch.
So…we listened and created the Capri Sun BIG Pouch, with roughly 3x the juice of our iconic original! 😎
We’re treating this as a true test-and-learn, releasing a limited number of BIG 20oz Pouches and asking fans to help us determine whether it should earn a permanent place in the Capri Sun lineup.
I love this idea because it takes one of our most distinctive brand assets - the iconic Capri Sun pouch - and evolves it around a simple, undeniable consumer truth: generations of fans have grown up loving the pouch, yet wishing there were more of it.
It’s also a great reminder that innovation doesn’t need to be overly complicated. Sometimes listening closely, moving quickly and putting something into the world for realtime feedback is the best way to shape what comes next.
Huge congrats to Ashley Tople, Claire L., Adrian Villalpando, Giana Tresvant, Jenna Thornton, Hannah Donohue, Aliza Goldberg, Maggie Stevenson, Zeno Group, The Kitchen North America, and the entire Capri Sun team for listening to our fans and thinking BIG! 👏
So what do you think: Should BIG become permanent? Let us know using #CapriSunBigPouch.
If you want to try the Capri Sun BIG Pouch, check it out on Walmart.com beginning September 21, with daily releases through September 24. To learn more about the Capri Sun BIG Pouch, make sure to check out the link in comments below. 👇
#Innovation #Creativity #Marketing #Insights