What could you do that no-one else is doing?
By sedge-beswick · September 18, 2026 · Curated by George's Blog
What could you do that no-one else is doing?
Original ideas are harder to find than ever.
Yesterday I delivered a new keynote at Snap Inc. all around imagination.
This has been a topic on my mind for while now as, increasingly, everything looks, sounds and feels the same…
In a world where anyone can generate content, copy competitors and optimise what already exists, it’s clear to me that imagination is becoming one of business’s most valuable competitive advantages.
I spoke about how we have become so obsessed with best practice, data and what has worked before that we’re slowly optimising originality out of our organisations.
AI can generate.
Algorithms can optimise.
Competitors can copy.
It’s a lot harder to replicate imagination.
The businesses who innovate rather than duplicate will be the ones that last.
Thanks to the team at Snap Inc. for having me!