NEW AMAZON ADS BETA FEATURE
By noahwickham · September 17, 2026 · Curated by George's Blog
NEW AMAZON ADS BETA FEATURE
Introducing Increased Conversions
Let Amazon create a "complementary" (not to be confused with complimentary) Sponsored Brand Campaign for you
This is showing that Amazon Ads is leaning further into the Full Funnel Marketing approach
When they released Full Funnel marketing, the idea was simple
Create a Sponsored Product Campaign
Create a Sponsored Brand Campaign
Create a Sponsored Display Campaign
You hit top, middle, and bottom of funnel for the customer journey
The problem?
I'm still not convinced that's entirely how Amazon shoppers work these days
Amazon's attribution funnel across different campaign types has been broken since it was released
Until that is fixed, expect to see the same
SD with "meh" ROAS
SB with lots of clicks, but half the conversions
SP dominating direct conversions
This is how Amazon intended it to be all along, but due to how costly their ad structures are, it misses the mark compared to something like a Meta awareness campaign