Culture drives growth. Period.
By canela-media · September 17, 2026 · Curated by George's Blog
Culture drives growth. Period.
That was one of our biggest takeaways from the Association of National Advertisers SeeALL Marketing Alliance Fall Forum. Two days of conversations around human truth, cultural fluency, and the multidimensional consumer reinforced something we know well at Canela: you can’t understand people through a single lens.
Proud to have contributed to these conversations through our VP of Sales, East, Yvette Triviño, who joined Marcus Cassimus of The Coca-Cola Company and Day Nahm of Asian Media Group, moderated by Joshua Ott, to explore how brand partnerships turn transformation into action and unlock growth.
A special thank you to The Coca-Cola Company for hosting and the opportunity to showcase our partnership success story, and to Association of National Advertisers SeeALL Marketing Alliance for bringing together such a dynamic group of industry leaders for two days of meaningful dialogue.
Culture. Connection. Growth. That’s the work.
Carlos Santiago Karen Vega-Porcelli
#SAMAFallForum #MulticulturalMarketing #CulturalRelevance #CanelaMedia Karen Vega-Porcelli