I'm cancelling Gong after 2 years
By noahwickham · September 17, 2026 · Curated by George's Blog
I'm cancelling Gong after 2 years
Here's why and what I learned
Gong is a great tool
Sold hard
Delivers actionable data almost immediately
During that time we closed over $2m in MRR
Averaged $60-90k/mo with highs of $150k and lows of $45k
I liked a lot of what it offered
- Deal risk flagging on stalled opportunities
- Searchable call library across the team
- Coaching moments surfaced automatically
- Talk ratio and question analysis
- Team visibility out in the open
The first 90-180 days felt like unlocking a new muscle for the sales org
We found that 35-42 questions an hour is highest conversion
Got sales reps to decrease how much of the call they spent talking
I even got one of our reps to increase their monthly avg closes by nearly 50% by working through all of their interaction metrics
After that first wave though, things started to be status quo
Soon enough, we knew exactly what closed deals for our team and could track it with near pinpoint accuracy
The obvious question is why cancel if we now have the data
Because it didn't actually move the needle and where it failed, it failed hard
All the fancy dashboards, nice metrics, and everything presented on a platter doesn't make up for solid sales process
Reasons I'm cancelling
- Coached metrics stagnated in the best ranges
- Great at call analysis, weak at account-level patterns
- Pipeline review stayed too deal-by-deal, never gave the macro view
- Built for SaaS sales cycles, not agency sales cycles like ours
- AI has advanced 10x in that time
- They still have crappy call recording for downloads after constant asking(huge for us with content)
We're moving to a lighter stack
Google Meet for recording and transcription
Claude for call analysis and coaching prompts
HubSpot native tools for pipeline coaching
Manual review of top deals by leadership
Coaching quality doesn't drop with it
Rep experience gets simpler, not more complex
Gong pioneered the category
The category commoditized
That's what happens in SaaS
If you're a Gong customer running the same math, would love to hear what you're moving to