Our last On X Office Shoes event saw 100% (yes, 100%!!) of the creator guests po
By liv-gascoine-784a9883 · September 16, 2026 · Curated by George's Blog
Our last On X Office Shoes event saw 100% (yes, 100%!!) of the creator guests post on socials.
Depending on the scale of an event and a few other factors, we usually aim for a 70% conversion rate of creators posting during or after an event.
For our The Content Cloud Network produced events, we don't just optimise for story posting - ephemeral coverage that still has reach, but nowhere near as much impact.
What we really focus on is a IRL strategy that gets main feed coverage on creators' channels.
The strategy for this saw us run a full editing workshop to give creators real value, but it also meant they left with a finished post ready to go, removing any friction to posting and for many, a post that they couldn’t create on their own. There’s the ‘value add’ element.
We built in lots of content moments rather than just building a cute set-up and hoping it happens naturally.
In 2026, your influencer event can't just be branding everywhere and backdrops creators would never actually post in feed.
It has to be more intentional, and completely social-first.
Super proud to be getting results like this for our client partners - much more to come this month!
(Reel by creator @buuchule ☁️)