The legend market researcher, we called him "the Prof" at Unilever as he's so kn
By oliverjohnbradley · September 16, 2026 · Curated by George's Blog
The legend market researcher, we called him "the Prof" at Unilever as he's so knowledgeable...has something very worthwhile to say on the value of doing eye tracking.
I am a big believer given I spent a good many weeks at Unilever doing eye tracking studies with Jon Ward so I was pleased to see Keith Sleight bringing his wisdom to the LinkedIn community in CPG on this topic.