The numbers in C-store are exciting; the story behind them is even better!
By ryan-doyle-8047356a · September 17, 2026 · Curated by George's Blog
The numbers in C-store are exciting; the story behind them is even better!
+$20M in dollar growth
+18.8% YoY
#1 in RTD tea dollar growth
What gets me most excited is what these numbers represent: consumers are starting to discover what we’ve believed in for years.
Yerba mate has the potential to become much more than an ingredient. It will be a category.
I’ve had the opportunity to help build Yerba Madre across the broader retail and foodservice landscape, and I’ve seen firsthand how much opportunity is still ahead.
We’re still early.
Proud of the team. Proud of the progress. Even more excited for what’s next.
Yerba mate is next. Yerba Madre is now. 🌿
See for yourself at NACS with Jimmy DeCicco, Bryan Carlin and the rest of the stellar C-Store Team! - Booth N937