Great session at the AdLabs Automations Launch Party!
By mohammed-zohaib-ali · September 17, 2026 · Curated by George's Blog
Great session at the AdLabs Automations Launch Party!
I had the opportunity to join the launch session and get a closer look at what AdLabs is building around PPC automation and workflow-based optimization.
What stood out to me was the flexibility being able to build logic around different performance signals, drill down from account and portfolio levels to campaigns, products, targets and search terms, and create more structured ways to identify where action may be needed.
For me, the interesting part isn't simply “let automation make the decision.” It’s how we can use better rules, data and filters to make PPC analysis more efficient while still keeping the human context behind the decisions.
Big thanks to the AdLabs team — Andrew Bailiff , Carly McMillen , Stephen Nochen, and everyone behind the session for putting this together and for taking the time to walk through the product and answer questions.
Excited to see how this develops and, more importantly, to put it through its paces on real PPC accounts.
#AmazonPPC #AmazonAds #PPC #AdLabs #AdvertisingAutomation #Ecommerce #PerformanceMarketing