CEO.
By Aaron Moore · September 16, 2026 · Curated by George's Blog
CEO.
Your best seller needs siblings.
Solo Amazon Operator.
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If one ASIN is producing more than 80% of your catalog’s sales, stop looking only for the next new product.
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Test a two-pack.
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Test a three-pack.
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Customers already proved they want the item.
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Some will gift the extra one.
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Some want one at home and one at work.
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Some want another in the car.
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Some lose them.
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Some simply want a better price per unit.
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There are plenty of possible reasons.
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But who cares which one you guessed correctly?
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Build the offer and let customers answer.
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Make the quantity obvious.
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Give the larger pack meaningful value.
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Watch conversion.
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Average order value.
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Margin.
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Inventory velocity.
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And whether the multipack steals sales or creates new ones.
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If it works, scale it.
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If it does not, stop it.
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A CEO should not ask, “What completely new product should we launch?”
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They should first ask, “How else can customers buy our proven winner?”
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Start with demand that already exists.
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Test it.
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Measure it.
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Then decide.
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Solo Amazon Operator.