I'm speaking at a REALLY cool event... Sophie Miller Scroll Forward this Friday,
By ferreirateresa · September 16, 2026 · Curated by George's Blog
I'm speaking at a REALLY cool event... Sophie Miller Scroll Forward this Friday, 17t September.
My session's called *AI without creative direction creates generic brands*, and it's the argument I'll be defending at the Content Clinic, twice, 12:35pm and 2:40pm.
I'll take a real creative brief and build it out in Adobe Firefly in front of the room, brand world, campaign imagery, the lot, so people walk away with an actual sense of the process, not just the theory. What AI can do when there's strategy and intentional creative direction behind it, and exactly where it falls apart when there isn't.
If you're there Friday, come find me at the Content Clinic and say hello!