I managed a remote ads team in India for years.
By George Barnett Reid 👀 · September 16, 2026 · Curated by George's Blog
I managed a remote ads team in India for years.
Clients in the US, Europe and Australia. Brands from Puma down to top-40 Amazon sellers like CGK Linens.
Here's what nobody warned me about.
The hard part isn't the time zone. Or the distance. Or the calls at odd hours.
The hard part is that remote work is brutally honest.
In an office, looking busy is a skill. Being in the room counts for something. Turning up counts for something.
Remote, there's nowhere to hide. Either the account improved or it didn't.
Some people hated that.
The good ones loved it. For a lot of them it was the first time their work was the only thing being judged.
That's who we hire now. The ones who prefer being measured.