There's a version of running this company that would be exhausting: trying to co
By Michael Erickson Facchin ยท September 16, 2026 ยท Curated by George's Blog
There's a version of running this company that would be exhausting: trying to control things that were never mine to control. Amazon's algorithm changes. Competitor bidding behavior. Seasonal demand shifts. CPCs going up because the whole marketplace got more competitive this quarter.
None of that is in my loop. And for a long time, I let it eat up more of my attention than it deserved.
Here's what actually is in my loop, and what I've learned to put all my energy into instead:
๐ฆก ๐๐ก๐ ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐ญ๐จ๐จ๐ฅ ๐ฐ๐ ๐๐ฎ๐ข๐ฅ๐. I can't control what a seller's competitor does. I can control whether our software surfaces the bleeding search term, the duplicate keyword, the inefficient bid: fast, clearly, and reliably enough that a seller can actually act on it before the damage compounds.
๐ฆก ๐๐จ๐ฐ ๐ซ๐๐ฅ๐๐ง๐ญ๐ฅ๐๐ฌ๐ฌ๐ฅ๐ฒ ๐ฐ๐ ๐๐ก๐๐ฌ๐ ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ, ๐ง๐จ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐ข๐๐๐ง๐ญ๐ข๐๐ฒ ๐ข๐ญ. A dashboard that shows you a problem and stops there isn't finished. Our job is to close the gap between "here's what's wrong" and "here's exactly what to do about it." That gap is entirely within our control to shrink.
๐ฆก ๐๐ก๐ ๐๐ข๐ฌ๐๐ข๐ฉ๐ฅ๐ข๐ง๐ ๐จ๐ ๐ญ๐ก๐ ๐ญ๐๐๐ฆ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ ๐ข๐ญ. I can't control the market. I can absolutely control whether our team ships fixes fast, listens to what sellers are actually struggling with, and refuses to let "good enough" software quietly become the standard.
Everything outside that loop, I've made peace with. Trying to control the uncontrollable is how companies burn out chasing noise instead of building signal.
The honey badger doesn't worry about how big the threat looks. It just keeps going, relentlessly, on the one thing it can control: showing up and doing the work.
That's the whole philosophy behind this company, I'm honest. ๐ฆก