Two months ago we launched Backflip a cereal nobody had heard of and let it rip.
By Mattkclifford · September 15, 2026 · Curated by George's Blog
Two months ago we launched Backflip a cereal nobody had heard of and let it rip.🚀
Today it's the top brand in all of breakfast at Target. (Dollars and units.)
Fun fact: kids' cereal is 60% of total cereal sales and it hasn't seen real innovation in 20 years. So we tried to change that. Turns out families were waiting.
Thank you Ali Donaldson and Inc. Magazine for the write-up. Still reading it like it's about someone else.
And thank you to the crew that made this happen: Ben Azelart, Shaun Neff, Harry Valner, JR Simich, Megan Carroll, Gabrielle de Coster, Amanda Schutzbank, Deborah Benton. The wonderful leadership team Target John Conlin, Eric Barajas, Michael Maher, Cara Sylvester.
Next two months are going to be even more fun. Which flavor did your kid pick?
Full article 👇
https://lnkd.in/g_kWCPxP