Full circle I'm going back to where it all started…
By Adambittner · September 16, 2026 · Curated by George's Blog
Full circle I'm going back to where it all started…
I've joined NielsenIQ as Head of Retail Media, Analytics & Collaboration!
My formative years were at Nielsen; working at the intersection of paid, owned, earned media and retailer insights. We were doing things that didn't have names yet... social media measurement, wesbite analytics, and what I'd argue was the first real purchase-based targeting and RMN capabilities. That work taught me something I've never stopped thinking about.
The power was with the retailer. The data was theirs. The relationship was theirs. And almost nobody was helping them do anything with it.
Every one of my stops taught me the same lesson from a different angle. Retailers don't lack data. They lack the time that turns data into something a merchant and a supplier can both act on. And NIQ is one of very few companies with the measurement credibility and the global footprint to actually build it!
First stop: Groceryshop, Las Vegas!!!
If you're working on retailer-supplier collaboration, data monetization, or trying to figure out what agentic commerce actually means for your category, let's talk! DM me and we'll find fifteen minutes.
Kim Cox NielsenIQ