I've hired a lot of people over 15 years in Amazon.
By Adam Weiler · September 15, 2026 · Curated by George's Blog
I've hired a lot of people over 15 years in Amazon.
And I can tell you the difference between the ones who changed everything and the ones who just... showed up.
It has nothing to do with their resume.
One of our account managers caught a campaign error on a Friday night.
Nobody asked her to check.
She wasn't on call. It wasn't in her job description.
She figured out how to fix it herself and handled it before the weekend.
That's not a process. You cannot build a training module for that.
The ones who do that... they treat client accounts like they're their own brands. Their own money. Their own reputation on the line.
The ones who don't? They do exactly what's on the daily task list. No more.
Both groups can have the same skills on paper.
So how do you find the ones who actually care?
I've been asking this question a lot lately. And here's what I've landed on:
1️⃣ Ask behavioral questions rooted in empathy during interviews. Not "tell me about a challenge." Ask: "Tell me about a time you did something no one asked you to do."
2️⃣ Make reference checks count. Don't just confirm employment. Ask the former manager: "Did they go above and beyond the daily work, or did they do the daily work well?" One of those answers tells you everything.
3️⃣ Watch how they talk about past clients or employers. Do they speak about outcomes or just tasks? Caring people track results because results matter to them personally.
You can teach PPC. You can teach listing optimization. You can teach the Amazon algorithm.
You cannot teach someone to care.
And right now, on a team managing dozens of ASINs across hundreds of accounts, caring is the whole ballgame.
What's the interview question you've found that best reveals whether someone genuinely cares?