Hey OOH lovers - there’s giant lingerie above NYC 👀
By Vanessa Iula · September 15, 2026 · Curated by George's Blog
Hey OOH lovers - there’s giant lingerie above NYC 👀
OOH of the Week: Savage X Fenty 🖤
For New York Fashion Week, the brand suspended giant pieces of lingerie above the streets of Manhattan.
Look up and you see the product.
Look down and you see its shadow.
And as the sun moves...so does the ad.
Why it works:
→ The product becomes the medium
→ You get two perspectives from one installation
→ Natural light makes the creative constantly change
→ The placement puts the brand right in the middle of Fashion Week
No traditional billboard needed.
What do you think of this one? 👀
#OOH #SavageXFenty #CreativeMarketing