🦾 Agents don't think, they reason and compute.
By Lauren Livak Gilbert · September 15, 2026 · Curated by George's Blog
🦾 Agents don't think, they reason and compute.
It is an important distinction. An AI agent is using the data it can access across multiple sources to reason through a request, evaluate options, and determine the content or recommendation it shares back with the consumer.
Your brand is only as good as the data the agent can find, access, understand, and trust.
That means it is important for brands to show up accurately, consistently and in a machine readable way across multiple sources:
➡️ PDP
➡️ Brand.com
➡️ UGC
➡️ PR
➡️ Social
....the internet!
Read this month's 🍪 Snackable Commerce 🍫 newsletter for some more bitesized commerce insights!