In 3 months we 2x cash from total the past 18
By Mark Tweed · September 16, 2026 · Curated by George's Blog
In 3 months we 2x cash from total the past 18
Here are the 3 things we changed:
In the first 1,2 weeks I changed nothing. I have seen so many people come in to business and want to change change change without the full picture. So I went through everything he was doing and worked out what was working, what was not, and what did not need to be there at all
1. The front end
His main outbound was emails and it was booking calls but 75% were all small/ unqualified. We rewrote who we were targeting and what would actually land with them, then put a qualification step between the email and the booked call. Now we know we have the info needed to prepare for our calls correctly.
2. The call
A simple discovery process as he was mainly just jumping onto calls and just winging it which is what most people are doing (even if they don’t want to admit) So I built a very easy to understand system (that is not perfect) but that meant we can implement straight away for upcoming calls. Then the proposal, how he talks about the work and how he shows the value before the “how much is this” comes up, This was one of the biggest break thoughts as he could never justify his price and kept hearing not this quarter
3. Getting paid
A way to take the money there and then, so nobody disappears or runs out of time to get to the bank the disappears but something classier than a Stripe link, that gives it a premium feel.
Price went up 25% aswell along the way and it goes up again at the end of the month
Now we are hiring/ training so the whole thing does not sit on one or two people
These are just a few points but people are always very quick to look at the next shiny thing when doing the simple stuff well works just as good
close that loop