Amazon is shifting risk to everyone else. Look at what happened in the last seve
By Dean Mcelwee Digital Ā· September 15, 2026 Ā· Curated by George's Blog
Amazon is shifting risk to everyone else. Look at what happened in the last seven days.
š” On September 13 Amazon moved swiftly to suspend operations with 21 Air LLC. This follows the Amazon Air incident in Miami. There may be some impact likely not significant though as 8 aircraft are no longer in service. Good news the US fleet for Amazon is >100 aircraft
š” Amazon extended its price history tool from a 90 day window to a full 365 day tracking window. So for sellers, less possibility to game promotional pricing especially around key events like BFCM and Prime Day. Tightening up promo calculations means you need to be better at managing your commercials to get the lift you need
š” A new feature, "Reorder and Save" broke cover giving sellers the opportunity to gain immediate repeat purchase conversion without forcing consumers into subscribe and save. Whats CLTV worth to you? This will need to be worked out before proceeding
š” Amazon released a bulk submission feature for product compliance test requests. Its aimed at speeding up compliance, and ensuring assortment completeness ahead of a peak holiday inventory loads