We just react to Amazon.
By Ant Finch · September 15, 2026 · Curated by George's Blog
We just react to Amazon.
I hear this LOTS
That comment is always followed by..
Sales in have dropped YOY
Product are being suppressed
We've got a lot of activity happening off Amazon
Result = The Amazon team react to whatever lever Amazon pulls.
I see this often and it nearly always happens because of a lack of planning.
So I get invited in...
We spent the first month building the plan..
A clear view on which ASINs are driving profitable growth.
A product suppression risk review to pre-empt the issues and plan next steps/fix the problem.
We define an AVN prep process.
Nothing fancy.
Six months later...
Amazon goes from the account nobody wants to own in the leadership meeting to the account they lead with.
Keeping it simple, with a clear plan works every time.
Is your Amazon strategy a plan, or a reaction?
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🚀 I help Amazon vendors fix the issues slowing sales and killing margin... turning Amazon from a problem child account into a key growth channel.