get you an employee advocacy push that your employees (and execs!!) are begging
By Briannachapman Ā· September 14, 2026 Ā· Curated by George's Blog
get you an employee advocacy push that your employees (and execs!!) are begging to participate in š
ICYMI (although you probably didnāt because it was EVERYWHERE!!) last week Apollo.io was all over LinkedIn teasing our brand new āTime to Upgradeā 90s-themed campaign, featuring these *iconic* shots created by our insanely talented brand team (ILU Raouia and Aaron)
we asked a BIG group of folks to share their favorite 90s nostalgia and share their customized picture.
it was a huge coordinated effort that was months in the making, which is always nerve-wracking as a social team.
Will this be a flop?
Will the message resonate?
Will it make enough noise?
Weāre still collecting the results, but SPOILER ALERT: it was a HUGE success
hundreds of positive comments and hundreds of thousands of impressions later, weāre just so excited (and relievedš) that LinkedIn is as obsessed with this campaign as we are
But weāre not stopping here. In fact, weāre just getting started.
Keep your eyes peeled on the Apollo.io page for what can only be described as some truly iconic sh*t dropping in the next couple weeks.
Oh, and if your GTM motion is still stuck in 1995, give us a call.
PS thank you Matt Swain for putting this graphic together and showing us some love š«¶