CEO.
By Aaron Moore · September 12, 2026 · Curated by George's Blog
CEO.
Your product needs 27 seconds.
Solo Amazon Operator.
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A product video is not entertainment.
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It is education.
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You do not need actors.
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A dramatic soundtrack.
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A cinematic location.
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Or a two-minute brand story.
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You need one product.
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One white background.
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One customer problem.
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Then answer it clearly.
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How does it work?
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How big is it?
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What is included?
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How do I install it?
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Will it fit?
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Choose one question per video.
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Show the answer immediately.
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Twenty-seven seconds is plenty of time to remove one buying objection without wasting the customer’s attention.
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Your return reports already contain the script.
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Your negative reviews contain the script.
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Your customer questions contain the script.
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Record the product solving the exact problem customers keep mentioning.
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Keep the text large.
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Keep the demonstration simple.
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Make it easy to understand on a phone.
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A CEO should not ask, “Does the video look expensive?”
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They should ask, “Does it remove a reason not to buy?”
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This is not entertainment.
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It is education that converts.
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Solo Amazon Operator.