"The video link is not working."
By George Barnett Reid 👀 · September 12, 2026 · Curated by George's Blog
"The video link is not working."
That was the feedback. That was all of it.
A candidate's entire shot at a role, gone to a broken URL.
Nobody's at fault here. The client wasn't being unfair - they clicked, it didn't load, they moved to the next profile. Completely rational when you've got forty other things on.
But it's worth sitting with for a second.
3,805 people have applied to us. 23 have been placed.
Somewhere in that gap are people who lost on a broken link. A bad connection. A CV that opened weird on someone's phone.
Not on ability.
Most hiring failure isn't a judgement call at all.
It's friction.
One thing we're continuously trying to remove for clients is friction.
"here's a 2 minute video from the client to give you an instant flavour on them"
Better yet, that 2-min video is now answering your custom question