If you’re organically ranked 1-4 for a keyword on Amazon, you're already winning
By George Schwartz · September 13, 2026 · Curated by George's Blog
If you’re organically ranked 1-4 for a keyword on Amazon, you're already winning the clicks whether you use PPC to bid on it or not.
So why keep paying for it?
You need to lower bids on keywords you're already ranking organically in the top 4 for.
The paid click is largely redundant with the organic one you’d get regardless.
Redirect that freed-up budget toward keywords ranked 11-20, close enough to top of search on page one that an improvement to organic rank will greatly increase organic sales, and thus, profits.
Once that 11-20 tier climbs into the top ranks, the cycle repeats...
Reduce spend on the keywords now winning ToS and redirect it to the next set keywords that are close.
#Amazon #PPC #digitalmarketing #digitaladvertising #ecommerce