I thought building a SaaS would cannibalize my creative agency.
By Kamaljit Singh · September 12, 2026 · Curated by George's Blog
I thought building a SaaS would cannibalize my creative agency.
The opposite happened.
For those who don’t know, I’ve been running AMZ One Step, a creative agency for Amazon brands, for nearly a decade.
When we launched Listing Optimization AI, I genuinely wondered:
Why would sellers continue hiring our designers if they could generate Amazon images themselves?
But we haven’t fired a single designer because of AI.
In fact, we have hired more.
Here is what I misunderstood:
Sellers with a few products are often happy to use the software themselves.
They have a new tool in their hands. They want to experiment, generate images and control the process.
That works well for them.
But a company with hundreds or thousands of ASINs doesn’t just need another tool.
It needs a system.
It needs to know:
Which ASINs should be optimized first?
What should be tested?
How will the brand stay consistent?
Who will review the outputs?
How will successful ideas be rolled out across the catalog?
One enterprise client had around 8,000 ASINs.
Before AI, optimizing that entire catalog would have sounded almost impossible.
Now they know the technology exists.
But they don’t necessarily want to operate it themselves.
They want us to use it for them.
The software showed enterprise brands what was possible.
The agency gave them the team and system to execute it.
What I thought would compete with my service business actually expanded the market for it.
It made much larger creative projects possible.