If you sell on Amazon, pay attention to this: Amazon Ads is moving into ChatGPT.
By Brandon Fishman · September 11, 2026 · Curated by George's Blog
If you sell on Amazon, pay attention to this: Amazon Ads is moving into ChatGPT.
This is a VERY smart move by Amazon.
Amazon advertisers can now extend campaigns into ChatGPT through Amazon DSP as part of a U.S. pilot.
More product discovery is happening inside LLMs. People are asking ChatGPT what to buy and narrowing down their options before they ever search on Amazon.
And Amazon wants its advertisers to reach those shoppers earlier in the buying process.
For brands, I wouldn't wait for this channel to mature before testing it.
Early tests will tell you where the ads show up, what clicks cost, and most importantly, whether that traffic actually converts.
We're going to test this for several Prime Team clients.
If you want us to run a test for your brand, message me.