This week, the eCommerce landscape brought a little bit of everything.
By Will Haire · September 12, 2026 · Curated by George's Blog
This week, the eCommerce landscape brought a little bit of everything.
Amazon’s advertising model is facing a major legal challenge, while Canada’s counter-tariffs are changing landed costs for brands selling into the market. Meanwhile, Alexa+ is expanding AI-powered product discovery to every US Prime member, signaling another step toward AI becoming part of the shopping journey.
On the retail side, Sephora is using TikTok Shop as an exclusive launch channel for new products, putting social commerce directly at the center of product discovery and demand generation. And then there’s Walmart, which somehow turned rotisserie chicken packaging into a sold-out fashion item.