I like the reference to decisions in the announcement , but not much else.π
By Todd Hassenfelt Β· September 11, 2026 Β· Curated by George's Blog
I like the reference to decisions in the announcement , but not much else.π
From article: Amazon Ads has announced a partnership with OpenAI to support advertising in ChatGPT. The new partnership enables advertisers to expand their Amazon Ads campaigns with a conversational ad experience on ChatGPT. Select advertisers in the U.S. are currently testing ChatGPT Ads as part of a pilot.
βConversational ads represent the fastest growing engagement opportunity for brands to reach new and existing audiences,β said Chris Conetta, Director of Omnichannel Supply at Amazon DSP. βThe AI-driven ad experience is not just a vision of whatβs to come, but an opportunity for advertisers to meet relevant users where they spend time today. With access to ChatGPT Ads, advertisers can now extend their campaigns further into where their customers are actively spending time in conversational chat platforms.β
For marketers already using Amazon Ads to plan, build, and optimize campaigns that span the full funnel, the integration creates an opportunity to reach active ChatGPT users. Through the new integration, Amazon Ads will enable advertisers to engage with customers as they explore options, compare choices, and make decisions on ChatGPT.
https://lnkd.in/gkeq7eCz