Protein + Non-Alcoholic Beer: Interesting launch by the leader in the protein sp
By Todd Hassenfelt · September 11, 2026 · Curated by George's Blog
Protein + Non-Alcoholic Beer: Interesting launch by the leader in the protein space, Optimum Nutrition. A non-alcoholic beer with 10g protein, 90 calories, 11g carbs & 0g fat per 16 oz can AND a clever name in ChampionSips.
They describe it as great for use cases like Tailgates. BBQs. Watch parties. After work. After the race. Wherever the moment calls for a brew*, ChampionSips belongs. Doesn't mention GLP-1 that I can see, but could be a draw for those on GLP-1.
Brewed in Wisconsin (Go Pack Go) and described as an American pils–style brew with crisp citrus notes, light hoppiness, and a clean, refreshing finish - brewed by Wisconsin Brewing Company with malted barley and fresh hops. Best served cold with BBQ, burgers, bonfires, and best friends. A collaboration with Optimum Nutrition and Wisconsin Brewing Company.
Optimum Nutrition's story if not known is:
For over 35 years, Optimum Nutrition® has been trusted by professional athletes and gym enthusiasts, always taking a hands-on approach to ensure the highest standards of quality.
Their PDP has a helpful FAQ and content. Link: https://lnkd.in/gFtSmAju
Good timing with football season here!