Cambridge University led the industry on VISUAL CLARITY and defining "mobile-rea
By Oliver Bradley · September 11, 2026 · Curated by George's Blog
Cambridge University led the industry on VISUAL CLARITY and defining "mobile-ready" with ClariFi back in 2017.
Their free gaussian blur visual clarity tester for GS1 16mm thumbnail images showed brand teams what happens to hero image legibility when viewed on a mobile screen.
It proved the principle. But in 2026 visual clarity testing has moved forward.
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ClariFi has now been superseded by RHINO AI by Neem.
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RHINO does more than visual clarity. RHINO delivers Glance Readability Scoring.
RHINO provides an automated way to evaluate whether text and images are readable at-a-glance. Instead of manual gaussian blur testing, RHINO leverages OCR AI to read text directly off images. It evaluates whether text and imagery are glance readable based on size and contrast, at speed and at scale. RHINO will test more than hero images, it tests secondary images, retail media banner ads, A+ enhanced content, Point of sale material and even pack design.
✅ Automated OCR AI text detection
✅ Fast and scalable clarity and contrast evaluation
✅ Glance Readability Scoring for each piece of critical text showing reach & inclusion
With RHINO we fixed a leading UK's brand glance readability across all their digital visual content to get them both Noticed and Chosen...
What could RHINO do for your brand?
https://lnkd.in/eGmBBuWc