Our EVP of Full Funnel Commerce, Danny Silverman, is featured in The CMO's Guide
By Market Performance Group · September 12, 2026 · Curated by George's Blog
Our EVP of Full Funnel Commerce, Danny Silverman, is featured in The CMO's Guide to the Future of Commerce Media, co-authored by Pacvue and analyst Andrew Lipsman.
The report puts a name to something brands feel every day: the Silo Tax. The compounding cost of media, trade, inventory, and finance each optimizing toward their own KPI while the business quietly pays for the gaps between them.
It's the reason we merged our full funnel marketing and ecommerce teams into a single team called Full Funnel Commerce this year - helping our clients seamlessly reach their consumers at every touchpoint.
As Danny puts it in the report:
"The brands that win in 2027 won't have the most touchpoints; they'll have the fewest gaps."
https://hubs.la/Q04wZ4CX0