A little over a year ago, our Amazon overlords decided to make AMC available for
By Nacho De Ros Durban · September 12, 2026 · Curated by George's Blog
A little over a year ago, our Amazon overlords decided to make AMC available for free to everyone.
Which to be fair, it was huge news.
AMC is extremely powerful, as you can look at time to conversion, campaign overlap, path to conversion, and lifetime value and a lot more.
And as exciting as that is, there is one issue: really digging in requires SQL.
Twelve months later, most advertisers and agencies are still struggling to incorporate AMC into their day-to-day workflow. Hiring someone with coding experience isn’t exactly a natural fit for every advertising team either.
At Adbrew, we are at the cutting edge of making AMC available for everyone. You can access the reports you need in a few clicks, and we have made bespoke visualisations so they're easier to grasp. We've also integrated that with Adbrew Intelligence so you can analyse multiple reports at the same time leveraging our AI.
If you want to know what this looks like, Ayush Chaudhary and I will be leading a hands-on-keyboard session in Accelerate on the 22nd of September.
And if you want to connect an AMC account beforehand so that you can look at things, let me know, let's chat.
PS. Kinda missing the San Diego sunshine right now