We drove a 35% avg revenue lift across Nehemiah portfolio (Tide, Downy, Dreft, B
By brandonfishman · September 10, 2026 · Curated by George's Blog
We drove a 35% avg revenue lift across Nehemiah portfolio (Tide, Downy, Dreft, Bounce, and Kandoo).
These are five of the most recognized names in the category and the reviews were already strong. None of that was translating into a click that converts.
We rebuilt the creative and the brand story across every ASIN in the portfolio, with new image stacks, new A+ content, and a tighter benefit hierarchy. We tested it and kept refining for five months.
The results:
1P conversion: 31.2% to 48.2%
3P conversion: 15.4% to 28.4%
Average revenue lift across 1P and 3P: 35%
Average CVR lift across 1P and 3P: 38.3%
A recognizable brand gets someone to look at the listing. It still has to convert them once they're there. That's what the creative rebuild fixed.
If your brand is well known but your results are flat, check the product page itself before assuming recognition alone is doing the converting.
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Prime Team takes on 4 new brands per quarter. DM me and we'll run a free audit on your product pages before the next slot fills.