DAY 2: of posting gifs to convince Amazon to add this feature to PDP.
By dbolzmann · September 10, 2026 · Curated by George's Blog
DAY 2: of posting gifs to convince Amazon to add this feature to PDP.
Trivial to some, but for a creative focused on conversion here's some data...
Not only are static images BORing but creative use of gifs can show a product in use
This is one of the top conversion levers on Amazon.
Product-in-use wins 42.7% in our PickFu split testing.
That's across 295 options in 182 polls with 123 different clients.
The reason is obvious. Product-in-use can be used to show the outcome, the transformation, the how-to, the solution, the context and so much more.
BUT animate the product-in-use and the 10x more effective.
This animated image shows the customer more in 1 second than we could possibly communicate with text and a static photo.
Some people thinks this already exists. Nope, not on PDP.
With Premium A+ you can add a click-to-play video. As of today, there is no background video module available on product pages.
There is bg video capability on Storefront. We love it and use it with EVERY client project.
📍This little series is my public petition to Amazon. 👉🏽👉🏽If you agree, drop a comment.
PS - this sweet little gem of a gif was created with Amazon Creative Studio, a great free tool from Amazon.
Shout out to our client GIBBON North America full reveal coming soon!