A product selling for $25 does not mean you7 have a $25 Amazon opportunity.
By byoungsfl · September 10, 2026 · Curated by George's Blog
A product selling for $25 does not mean you7 have a $25 Amazon opportunity.
This is one of the biggest differences between looking at products as a consumer and evaluating them as an Amazon seller.
We were walking through Dick’s Sporting Goods evaluating products based on the experience we have built doing more than $80 million on Amazon.
We came across T ball bats.
The first thing we looked at was the selling price.
Around $25.
At first glance, that might seem workable.
But then you look at the physical dimensions of the product.
It is long.
That matters because fulfillment costs are part of your unit economics. If the size of the product pushes those costs too high, the selling price may not leave enough room for profit.
That turns the product into a pass.
This is something newer Amazon sellers need to understand.
Finding a product people want is only part of product research.
You also need to understand what it costs to get that product into the customer’s hands.
Selling price.
Fulfillment costs.
Product cost.
Advertising.
And ultimately, what is actually left for the business.
Revenue can make a product look exciting.
Profitability tells you whether you actually have a business.
Before I get emotionally attached to a product idea, I want the numbers to make sense.
Data Dive can help you understand the demand and competitive side of an Amazon opportunity:
https://lnkd.in/e2h4mCJ2
Would you immediately pass on a product because of its size, or would you keep researching before making the decision?
#AmazonFBA #AmazonSeller #ProductResearch #UnitEconomics #AmazonBusiness #DataDive #Ecommerce