Why did your Amazon Sales go down for a product?

By michael-erickson-facchin · September 10, 2026 · Curated by George's Blog

Why did your Amazon Sales go down for a product?

If you immediately jump into your PPC campaigns, you might be missing the full story.

It's why on episode 241 on the PPC Den Podcast, Elizabeth & Michael put together a flow chart you can follow. It covers things like:

1. Review your Business Reports

2. Review your Unit Session %

3. Review Brand Metrics

4. Review Organic Rankings

5. Review CPC

It's a flow chart that will give you a more comprehensive view than 99% of your competition. CHECK IT OUT.

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