CEO.
By Aaron Moore · September 9, 2026 · Curated by George's Blog
CEO.
Your customers already wrote the keyword strategy.
Solo Amazon Operator.
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I use the Search Query Performance Report before any other keyword tool.
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Why?
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Because these are not estimated keywords.
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They are the actual words customers typed into Amazon.
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Then the report shows what happened next.
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Impressions.
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Clicks.
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Cart adds.
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Purchases.
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Every search query has its own funnel.
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High impressions with weak clicks?
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The title, main image, price, or offer is not earning attention.
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Clicks without cart adds?
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The listing is not answering the customer’s question.
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Cart adds without purchases?
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Price, reviews, delivery, or uncertainty may be stopping the sale.
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Strong purchase share?
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Protect that query and build around it.
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Use those customer words in the title.
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Bullets.
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Images.
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Backend terms.
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A+ Content.
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Advertising.
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A CEO should not ask, “Which keywords does the tool recommend?”
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They should ask, “What are customers searching, and where are we losing them?”
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Customer language changes.
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Review the report.
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Update the listing.
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Watch the funnel.
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Solo Amazon Operator.