They want how much?

By antfinch · September 9, 2026 · Curated by George's Blog

They want how much?

If you've sat in an AVN, you've said this, or thought it, or heard your ops director shout it down the phone.

The Annual Vendor Negotiation season has earned a pretty tough reputation.

From my experience, the hard part isn't the ask.. it's not knowing what Amazon are likely to ask, why they'll ask it, what you need and knowing your walk away point.

Start preparing for your AVN now.

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🚀 I help Amazon vendors fix the issues that slow sales and kill margin.

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