โ๏ธ ๐๐๐ฟ๐ผ๐ฝ๐ฒโ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐๐ฎ๐๐๐น๐ฒ: ๐๐บ๐ฎ๐๐ผ๐ป ๐๐. ๐๐ผ๏ฟฝ
By nick-penev-0051791a ยท September 9, 2026 ยท Curated by George's Blog
โ๏ธ ๐๐๐ฟ๐ผ๐ฝ๐ฒโ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐๐ฎ๐๐๐น๐ฒ: ๐๐บ๐ฎ๐๐ผ๐ป ๐๐. ๐๐ผ๐ฐ๐ฎ๐น ๐๐ฒ๐ฟ๐ผ๐ฒ๐
Think Amazon owns Europe? Not so fast.
According to DHLโs 2025 E-Commerce Trends Report (based on 24,000 shoppers across 24 countries), local marketplaces are alive and swingingโand in some countries, they're landing serious blows.
๐ฆ Amazonโs dominance is real:
๐ฎ๐น 90% usage in Italy
๐ฌ๐ง 88% in the UK
๐ฉ๐ช 80% in Germany
๐ช๐ธ 80% in Spain
But this is no monopoly.
๐ต๐ฑ Allegro holds 87% in Poland
๐น๐ท Trendyol Group: 88% in Turkey
๐ณ๐ฑ bol: 88% in the Netherlands
๐จ๐ฟ Alza: 74% in the Czech Republic
๐ธ๐ช Elgiganten: 52% in Sweden
Local loyalty is still a powerful force. Global scale vs. local trustโthe final round is wide open.
Meanwhile, new challengers are stepping in:
Temu (32% global usage)
SHEIN (26%)
eBay (15%)
Temu is now top 3 in Poland, the UK, and Germany.
๐ ๐๐ผ๐๐๐ผ๐บ ๐น๐ถ๐ป๐ฒ: The $900B European e-commerce landscape isnโt one-size-fits-all. Local champions still have bite, global giants have the scale, and speed is everything.
๐ฌ Who wins in the endโscale or loyalty? Wins the brand which expands first!
๐ฏ ๐๐ผ๐ ๐๐ฒ ๐ฐ๐ฎ๐ป ๐ต๐ฒ๐น๐ฝ ๐
โถ๏ธ ๐๐ฅ๐๐ ๐๐ ๐ฝ๐ฎ๐ป๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ต๐ฒ ๐๐จ ๐๐น๐๐ฒ๐ฝ๐ฟ๐ถ๐ป๐ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐... ๐ฆ๐ฒ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐๐๐ผ๐ฟ๐ฒ ๐น๐ถ๐ป๐ธ, ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ผ๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ถ๐ฑ๐ฒ๐ฎ ๐๐ผ ๐ป๐ฝ@๐ต๐ฒ๐น๐น๐ผ๐๐ฎ๐ .๐ฐ๐ผ๐บ and we'll do a marketing research to let you know if you should bother and what is the opportunity.
โถ๏ธ We'll take care of the VAT compliance and product compliance,logistics,localization and translations and much more!
โWhat you are waiting ecom peeps ... get in touch .... start expanding to Europe today and leave your competitors in the dust. ๐
๐ Big shoutout to my partner Artur Staลczuk, Founder of MarketMaze, for droppinโ this gem post and banner!
Subscribe into his newsletter here, itโs straight fire: ๐ marketmaze.me/subscribe