CEO.
By Aaron Moore · September 8, 2026 · Curated by George's Blog
CEO.
Your return report is rewriting your listing.
Solo Amazon Operator.
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Do not stop at the return-rate percentage.
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Read every word.
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Too small.
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Did not fit.
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Not what I expected.
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Missing a part.
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Hard to install.
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Would not work with my product.
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Those are not random complaints.
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They are instructions.
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Show the scale more clearly.
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List exactly what is included.
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Explain compatibility in the title and bullets.
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Add an image that answers the fit question.
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Create a simple video showing installation.
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The customer is telling you exactly where the listing failed.
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Every preventable return costs more than the refund.
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You already paid for the click.
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You may lose the unit.
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You may receive a bad review.
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And you still have to acquire the next customer.
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A CEO should not only ask, “Why are returns increasing?”
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They should ask, “What did we change after reading them?”
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Read every word.
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Fix the listing.
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Prevent the next return.
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That’s what a Solo Amazon Operator does.
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Solo Amazon Operator.