Go to your targeting tab. Select lifetime. Filter to enabled targets that have g
By elizabeth-greene-junglr · September 8, 2026 · Curated by George's Blog
Go to your targeting tab. Select lifetime. Filter to enabled targets that have gotten clicks but zero orders.
That's the cleanup.
You will find stuff in there that has been quietly spending for months. Sometimes years. Targets that never converted a single order, just sitting there, enabled, eating budget every week.
Even with all of our systems and spot checks at the agency, we still find these. We run pod systems where account managers pair up with leadership just to take another look. And honestly, every time someone says "yeah, I'm doing my optimizations, it's going good," there's still something hiding in that lifetime view.
Five minutes with the lifetime filter. Clicks but no orders. Negate or kill.
It's weirdly satisfying.