CEO.
By Aaron Moore · September 6, 2026 · Curated by George's Blog
CEO.
Q4 inventory planning started yesterday.
Solo Amazon Operator.
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Fourth quarter changes the rules.
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Storage gets more expensive.
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Available capacity gets tighter.
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Receiving gets slower.
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And every seller wants more space at the same time.
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Send too much and you pay premium storage rates on inventory that is not moving.
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Send too little and you lose sales, ranking, and advertising momentum when demand finally arrives.
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That is why I do not wait until October to make inventory decisions.
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I build a six-month forecast and update it every month.
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I watch sales velocity.
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Production time.
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Shipping time.
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Available capacity.
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Cash requirements.
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Then I pull purchase orders forward or push them back before the options get expensive.
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The goal is not the biggest possible order.
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It is having the right inventory in the right place when the customer is ready to buy.
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A CEO should not ask, “How much did we order?”
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They should ask, “How many profitable days of inventory do we have?”
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Q4 planning should have happened yesterday.
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The next best time is today.
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Solo Amazon Operator.