🌟 AI agents need to know more information than ever before about your products.
By Lauren Livak Gilbert · September 5, 2026 · Curated by George's Blog
🌟 AI agents need to know more information than ever before about your products...
One of the examples I shared on stage at GroceryNexy: imagine a shopper asks an AI agent for a gluten-free snack they can take on a plane, that fits easily in a backpack and has simple packaging (this is a real life search I made 🤣 )
Does your product content actually give the agent enough information to know your product fits that need?
We’ve spent years optimizing PDPs around keywords, attributes and conversion. Now shoppers are asking incredibly contextual questions and agents are looking across an average of ~33 sources to figure out what to recommend.
Your product might be perfect for the shopper.
But if the information doesn’t exist in a machine-readable way, the agent may never know it.
Brands and retailers need to focus on:
➡️ Complete and correct content
➡️ Rich contextual information
➡️ Citations and third-party validation
Thank you Bill Wilson, Supermarket News for the great write-up!
👉 Read the full article here: https://lnkd.in/gXwNCFsU