Early in my Amazon career, I signed off a promo plan that looked great on excel.
By Ant Finch · September 4, 2026 · Curated by George's Blog
Early in my Amazon career, I signed off a promo plan that looked great on excel.
+40% sales and the business was delighted.
Apart from my Financial Director.
Margin was down 60% and it hadn't been modelled.
That mistake taught me more about managing Amazon than any negotiation win since.
If you only report on sales growth, you're possibly one promo away from learning the same way I did.
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🚀 I help Amazon vendors fix the issues that slow sales and kill margin.